A digital engine.
A more human brand.

Infocraft develops software that helps professionals automate work in housing and communal services. The brief called for a redesigned logo and a visual communication system for a family of specialist software products.

The challenge was to connect the company and its products without making every expression identical. The identity also needed a friendlier, more contemporary voice for a technical category.

The strategy described modern automated solutions for professionals who value their time. Its mission was to make working life simpler.

“Digital engine” gave that promise a tangible image: software that helps move a business forward. It became the bridge between the strategic work and the search for a visual identity.

The original presentation records several directions: the Cyrillic initial, documents, cloud services, the built environment and screens. These drawings show how the same strategic idea could lead to different visual structures.

The house-related route connects the software to the world it serves. The sketches test how that association can become a compact, recognisable symbol.

The final system brings together a compact symbol and a clear wordmark. Corporate and product identities share a family resemblance, while their colours and application marks help express different roles.

The guidelines distinguish the parent brand from housing-services and garden-community products. Recognition comes from the relationship between the elements, rather than a single logo repeated everywhere.

Rounded geometric elements create a repeatable graphic vocabulary. Colour, illustration and photography give the system a broader range of expression across communication.

Human working situations soften the technical subject. The original illustrations bring people into the software story, while the graphic rules keep different formats connected.