Brand guidelines.
The original identity system, organised as a working reference.
The Infocraft brand
Infocraft helps professionals simplify and automate work in housing services and garden communities. The brand is contemporary, friendly, inspiring and bright.
The visual identity brings the corporate brand and its product families together. Corporate identification belongs to the parent brand; product identification belongs to solutions such as Infocraft: ЖКХ.
This guide makes designing digital products and marketing materials more straightforward. It defines corporate and product colours, typography and the elements that keep communication consistent.
Brand metaphor
The digital engine
The digital engine expresses the brand’s purpose: helping professionals automate housing-services processes and move their everyday work forward.
Identity elements
Six connected elements make the visual identity consistent and clear: logo, system, illustration, typography, palette and layouts.