Understand the salon.
The naming brief brought together the offer, competitors, audience, buying decisions and marketing goals. Fresh flowers and a contemporary approach to floristry supplied the project’s starting point.
A word, before a mark
ЛистваListva
Foliage. Greenery. Freshness.
01 / The briefA contemporary
A contemporary
flower salon.
The owner’s brief described fresh flowers, contemporary bouquets and honest service. The name needed to belong to that world.
The original presentation records Listva as a simple name associated with greenery and freshness, easy to read and write in both Cyrillic and Latin.
Brief. Explore. Refine.
Make room for alternatives.
The first working week produced an initial round of names. Feedback shaped a further iteration, in which Listva emerged as the leading choice.
Let the name guide the drawing.
The visual search began alongside naming. The chosen word led naturally to foliage, botanical connections and the Cyrillic initial Л.
A natural association.
Foliage supplies a direct connection to the flower salon.
A clear written form.
Листва and Listva make the same name readable in two scripts.
A visual starting point.
Leaves and stems become material for the identity.
02 / From name to identityMeaning leads
Meaning leads
to form.
Naming and visual exploration developed together. The selected word opened the way to a leafy monogram built around its initial, Л.
See the identity developmentExplore the work.
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