Make the subject accessible.
The research and metaphor presentations explore how to make learning interesting and explain complex topics through stories.
Make learning
easier to approach.
NDFP creates financial literacy projects for children and adults and brings experts together on one platform. Its identity needed to connect educational content, public events and everyday organisational materials.
The strategic work focused on making financial education understandable, engaging and convenient. A clear voice and a recognisable visual language could give different formats a common point of reference.
02 / From meaning to expressionKnowledge that helps
01 / Understand 02 / Explore 03 / Connect Inside our branding method
Knowledge that helps
people find their way.
Give the promise a form.
Original routes include a wallet of knowledge, a mentor, dialogue and a financial compass.
Build around direction.
The selected compass becomes the signature. Its arrow carries the idea into a wider graphic system.
From several routes
to one clear symbol.
The sketches investigate ways to express financial knowledge through the Cyrillic letter Ф, conversation, guidance and a place to learn. The compass route brings knowledge and direction together.
The chosen symbol consists of a body and an arrow. The guide describes it as a reliable companion for navigating the world of finance.
A compact symbol of orientation.
A clear, direct signature.
A small arrow.
A bigger language.
The arrow moves beyond the logo to become the identity’s key graphic element. Repeated and arranged, it forms a circle, a triangle or a square. Each composition gives the same small element a different meaning.
The circle suggests financial protection; the upward triangle expresses growth; the square brings individuals together as a community. This gives the system more than a decorative pattern: a flexible vocabulary for telling different stories with one recognisable element.
NDFP / Brand guidelinesA compass for
A compass for
the brand, too.
The original working guide: trademark, spacing, colour, typography, imagery, graphics and key applications.
Explore the complete guideClear rules.
Clear rules.
A connected identity.
Original structure, design principles and examples for everyday use.
Explore the guide06 / ApplicationsOne identity.
One identity.
Many applications.
Original designs and refreshed presentation mockups show the identity across learning tools, interiors and events.
01 / Notebook
A learning tool with character.
The original notebook design in a new office presentation mockup.
02 / Certificates
Recognition, in good company.
Light and dark certificate designs presented together in a contemporary office mockup.
03 / Wall graphic
Learning takes flight.
The original pencil illustration imagined as a wall mural for a learning lounge. Interior concept mockup.
04 / Glass graphics
Space to learn.
The illustration becomes printed film on a glass office door. Interior concept mockup.
05 / Art poster
Look ahead.
A framed illustration brings the visual language into an office lounge. Interior concept mockup.
06 / Icons
A supporting vocabulary.
Educational icon examples from the guide. These support information without competing with the core arrow graphics.
07 / Event materials
An identity that stands up.
Original light and dark banner designs shown in a new interior presentation mockup.
07 / Putting the identity to workOne identity.
One identity.
Everyday expressions.
The design materials carry the compass across stationery, learning notebooks, certificates and event communication.
A guiding idea.
A usable system.
The financial compass connects the organisation’s educational role with a recognisable symbol, a flexible graphic language and practical guidance for the people applying it.
Project archive · 2020. Original artwork and the published guide are presented in Russian. Application images are design presentation mockups.
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